MR.BROWN is a friendly Latin American who appreciates his cup of coffee. He is Latin American because the coffee beans were important from Latin America only in the first years.
The blip for the new product should on the one hand take the origin of the coffee beans into account, on the other hand it should be an appealing logo consumers associate not only a trade mark with but also the feeling of pleasure and joy.
The name MR.BROWN was chosen according to one of the protagonists of Taiwanese school books. The name is concise, easy to pronounce and well known under the Taiwanese people.
Our customers esteem the MR.BROWN logo as distinctive and friendly logo which definitely catches the eye in the shelf.